Pure London and Pure Origin is the intersection of the UK and the world and is the gateway for suppliers to enter the UK market. The exhibition is held twice a year as the UK's largest fashion apparel and apparel show, with Pure London focusing on branding and Pure Origin focusing on sourcing. The unique feature of the exhibition is to build a whole industry chain of apparel and apparel, integrating suppliers, manufacturers, buyers, OEMs, ODMs and branded apparel companies, so that all stakeholders can negotiate and negotiate in a relaxed and efficient environment. .

The organizer of the exhibition is the parent company ITE Group of Shanghai Ai Ge Exhibition Company. This time, I was invited by the organizer to conduct on-the-spot investigations and interviews at the exhibition site. The company promoted the Shanghai International Fashion Show (FAE) from March 2nd to 4th, and also brought the promotional materials and overseas buyers of the 2020 Keqiao Textile Machinery and Printing Industry Exhibition and Keqiao Textile Expo. meet. The organizers who came forward to the consultation site gave a detailed introduction to the overview and highlights of the 2020 exhibition, and issued an invitation. Many viewers also expressed their interest in this and prepared to make plans for the purchase in advance.